Market Research and Analysis

Our experienced research and training teams can help with any aspect of your research project – from research design and data collection, to analysis and reporting. We offer innovative quantitative and qualitative research techniques to access critical key information and features, such as desirable product or service, customer interest, intended frequency of use, effectiveness of marketing or advertising strategies, and the extent to which a product or service adequately meets the needs of target customers.

The ARCrayon team is able to support you in the following ways:

  • Research design development
  • Problem definition
  • Questionnaire development
  • Sample selection
  • Data collection services – qualitative and quantitative
    1. Online surveys
    2. Telephone surveys
    3. Recruiting for focus groups, online surveys, etc.
  • Data processing
  • Coding
    1. Statistical analysis
    2. Cross tabulation
    3. Reports, charts, and graphs